Think about health for a minute. How many people do you know in your family, circle of friends and colleagues from work who suffer from one of these medical conditions: prostate cancer, testicular cancer, breast cancer, cardiovascular disease, diabetes, reduced fertility both in men and women, obesi...

Can it be said better? I doubt. On a recent business trip to Austria I was once more reminded of the fact that in every single market in Europe we ‘overcommunicate’. Not only on packaging, but equally on POS, outdoor advertising, TVC or print.   If  packaging technology imp...

Following a survey conducted by ITC Research among 500 packaging decision-makers in brand owner and retail companies in 9 European countries (France, Germany, the UK, the Netherlands, Belgium, Spain, Italy, Denmark, Sweden), ThePackagingCommunity is able to deliver a representative view of who parti...

To win a consumer’s favour is a matter of staying ‘top-of-mind’ with your product. This can be done with unique and interesting advertising or point-of-sale material.   The best way, however, is to design your package in such a way that it achieves an iconic shape. The adv...