The platform brings together companies and individuals from all areas of the packaging sector:

- packaging manufacturers,

- packaging material producers,

- marketing, packaging and packaging development managers

- packaging designers,

- packaging journalists

- packaging experts and consultants

It centres around an interactive website which carries authoritative research and comment from the packaging world and allows members to exchange information online.

It will also run packaging events, and provide a launch pad for industry research.

For the launch of the platform, a major, representative survey has been conducted of 650 packaging decision-makers and influential people from brand, retail and legislative organisations in 9 European countries. Under the title “Packaging at the crossroads”, it reveals the key trends, issues and developments around packaging decision-making, from the marketing, design and environmental points of view.