Vincent Ferry was formerly European Packaging Innovation Manager at MARS (Petfood Division) and is currently Packaging Development Manager at DANONE Research. Having developed numerous breakthrough innovations for various international branded goods companies, he is a frequent speaker at pac...

Can it be said better? I doubt. On a recent business trip to Austria I was once more reminded of the fact that in every single market in Europe we ‘overcommunicate’. Not only on packaging, but equally on POS, outdoor advertising, TVC or print.   If  packaging technology imp...

To win a consumer’s favour is a matter of staying ‘top-of-mind’ with your product. This can be done with unique and interesting advertising or point-of-sale material.   The best way, however, is to design your package in such a way that it achieves an iconic shape. The adv...

The well known French packaging designer Fabrice Peltier, founder and president of the agency P’Référence and keen promoter of his discipline, has created over 10,000 packaging designs in 22 years and published numerous books on the subject.  He recently made another dream o...

The 2009 edition of Pentawards, the only worldwide - online - competition dedicated exclusively to packaging design, is open from 1 May to 12 June 2009. You shouldn’t miss this excellent opportunity to have your creations acclaimed worldwide. Eligible are packaging created or placed on the mar...