Can it be said better? I doubt. On a recent business trip to Austria I was once more reminded of the fact that in every single market in Europe we ‘overcommunicate’. Not only on packaging, but equally on POS, outdoor advertising, TVC or print.
If packaging technology imp...
Brussels, 19 August 2009 - A change to packaging regulations in France risks negatively affecting consumers in that country and across the EU according to EUROPEN - The European Organization for Packaging and the Environment. It also risks eroding industry supply chain effici...
In the "Friends of Glass" web campaign, a new character has emerged. Hank, the singing bottle, uses the famous line "I'll be back" as he embarks on a series of cartoon adventures to spread the word about the virtues of glass recycling. The character has been devised by FEVE, the ...
Ever since World War II, global food production has increased faster than population growth, and food prices have remained relatively stable. Now, however, we are seeing a reversal of that trend – and we face a world food shortage. Populations are starving and food prices have risen dramatical...
Who has an opinion about packaging?
A full understanding of the functions of packaging requires specialist training. However, because packaging is highly visible in our society, just about everybody has an opinion about it—not just about what it is, but also about what it should be.
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