Vincent Ferry was formerly European Packaging Innovation Manager at MARS (Petfood Division) and is currently Packaging Development Manager at DANONE Research. Having developed numerous breakthrough innovations for various international branded goods companies, he is a frequent speaker at pac...

The 2009 edition of Pentawards, the only worldwide - online - competition dedicated exclusively to packaging design, is open from 1 May to 12 June 2009. You shouldn’t miss this excellent opportunity to have your creations acclaimed worldwide. Eligible are packaging created or placed on the mar...

A special packaging design project dedicated to explore sustainability in relation to packaging was recently carried out by member agencies of the Pan-European Brand Design Association PDA. Sustainability is indeed a highly topical issue that currently dominates widely disparate areas. It is ...

Let's find a way to evaluate the important contribution that design brings to a brand's value and market share... When we talk about brand design we all know the stats off by heart.  Both brand packaging designers and clients can tell you without hesitation that shoppers scan shelves at 15 ft ...

  The practice of using art images in groundbreaking packaging design, either as reproductions from our art legacy or commissioned designs from contemporary artists, is becoming increasingly common. Whether these images are to be used for mass packaging or for specially commissioned series, ar...